![]() ![]() These distribution services also send your press release directly to journalists’ inboxes. If your press release is sent out by a distribution service, it will usually be searchable across the web. Important information should be shared early in your press release so that the journalist reading it doesn’t have to search for vital details, such as when and where the announcement or event is taking place and who will be there. This is the most important information in the press release. The five Ws are who, what, when, where, and why. Is there any controversy around this event? Is there progress being made to address a specific problem? How might your press release evoke an emotional response from the reader? Do include the five Ws Consider the outlet you’re sending your release to-a television station may respond to a different angle than a public radio station or a newspaper.Ĭonsider how your story impacts the community. Conveying a clear perspective or angle will attract more press attention. When it serves people, it’s worth sharing. Do consider the angle of your press releaseįocus on how your announcement provides value to your target audience. If you want your newsworthy press release to be picked up by a media outlet, you should follow these suggestions. When you write a press release, it’s best to follow traditional guidelines. 4 dos and 3 don’ts of writing a press release Press releases are also different from other announcements because they’re written in a specific way, with the objective of being picked up and reported on by media outlets. They are original documents containing official information. In journalism and historically accurate writing, a press release is considered a primary source. Press releases are more than formal announcements. Groundbreakings and grand openings How is a press release different from other company announcements? They can also be used to shape the narrative when a company or organization is facing scrutiny. Press releases should be created any time an organization wants media attention for a major event. When should a press release be created or used? A press release’s function is to attract media attention. It’s a formal way to collect all information relevant to a story into a one-page source. ![]() Grammarly helps you communicate confidently Write with Grammarly What is a press release, and what is its purpose?Ī press release is an official statement that an organization distributes to news outlets or the public. ![]()
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